TARGET
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living in a frenetic metropolitan context, we tried to find the most suitable answer for healthy hair.
The goal of this line is to solve all the problems that can derive from smog, UV/UVB rays, dehydration and to protect a long lasting coloration.
The continuous research allowed to find solutions that
emphasize the curl
control frizzy effect
restore the hair.
The formulation is based on the
total absence of parabens and SLES,
enriched with surface active agents and sugar-derived that are extremely delicate.
The natural active ingredients derived from eco sustainable farming , such as
Argan Oil
Macadamia Oil
Olive Oil
Keratin
Moringa Seeds
Milk Protein
eave the hair silky, soft, shiny
and deeply moisturized
LIGHTNESS ALL THE DAY
COMPLETE
WITH ONE GESTURE
D
DAILY
Dedicated to those who love clean hair gently even daily.
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The Argan Oil
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contained in the products, is particularly enriched by vitamins and
polyunsaturated fatty acids, such as the famous omega-6, which perform
the anti-aging and nutritive effect to the hair and scalp, leaving hair silky, soft and moisturized despite frequent washing.
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V
VOLUME
It's a dedicated line to give volume to flimsy and fine hair.
Formulated with no – aggressive cleansing substances without SLS
and SLES, contains active elements such as
wheat proteins
and antioxidant agents with anti –age properties. The conditioning spray, without rinse, is the perfect balancing complement. It brings the right moisture level to the keratin scales making hair voluminous, shiny and elastic.
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S
SILVER
Silver shampoo for grey hair is an innovation in the field.
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Delicate cleansing action providing a pleasant sensation of brilliance
and shine, enhancing the natural silver hair color.
Thanks to its particular moisturizing
treatment properties, avoids the yellow effect of the hair.
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IT IS THE DESIRE
OF ALL WOMEN
TO KEEP THE ORIGINAL
COLOR AND SOFTNESS
H
HYDRATING
The tensioactive, sugar-derived, are extremely delicate.
The
Argan Oil and proteins
derive from eco sustainable farming. The Argan deeply moisturizes; thanks to the anti-aging effect, it acts against the free radicals.
The Argan oil, in the products, is particularly enriched by vitamins
and polyunsaturated fatty acids, such as the famous omega-6, which perform
the anti-aging and nutritive effect to the hair and scalp, leaving hair
silky, soft and moisturized.
P
PROTECTING
It is suitable for colored hair.
The
Moringa seeds proteins
protect from environmental agents: pollution and ultraviolet rays.
The sunflower proteins contain ceramides, which make long lasting color.
OPPOSITES ATTRACT
TWO TYPES OF PRODUCTS
TO ADAPT TO YOUR
IDENTITY AND BEAUTY
R
RELAXING
Anti frizz straightening line with
Milk proteins.
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It has no sls and sles, which are aggressive cleansers. This line, besides including the specific permanent straightening products, offers to the customer the proper anti frizz shampoo and cream with milk proteins, which help to maintain. Anti frizz formulation with a nourishing effect.
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C
CURLING
It is an anti frizz hair line: the shampoo and the leave on integrative
cream, make soft, silky and well defined curls.
It is enriched by the
cationic proteins extracted from the
Moringa seeds.
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It protects from the environmental agents, such as pollution and also from the damaging effect of ultraviolet rays. It creates a protecting film on hair, leaving well defined and soft curl.
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CONTINUE
WITH OUR SCALP
SPECIFIC PRODUCTS
TWO SOLUTIONS
FOR SCALP CARE
The Citylife range is enriched with new products that meet the demand of solutions against hair loss or dandruff.
YERBA MATE, BIRCH and ROSEMARY
will effectively prevent hair loss
while
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TEA TREE OIL and CEDRO
will purify the scalp
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